Camila Cabello has been unveiled as the new deal with of Bacardí – and her to start with industrial for the rum large is the best reflection of what they’re all about.
The advert is the to start with in their Do What Moves You campaign and, relaxation certain, Camila life up to tat mantra as she’s noticed dwelling it up in the Caribbean. As her new solitary ‘I Luv It’ rings out in the background, the singer is witnessed living it up in a collection of solar-soaked spots together with a rooftop bash, a bar and a occasion on the beach.
The new campaign is becoming hailed as the perfect encapsulation of the “spirit of celebration and authenticity that BACARDÍ stands for”. What is a lot more, it’s a normal in good shape for Cabello – who claims that the celebrated rum is the drink of option in her household.
“My household has for good cherished BACARDÍ, my grandmother’s favored cocktail is a Cuba Libre (BACARDÍ and Cola), and I have often been all around the model given that expanding up in Miami, which helps make this partnership even a lot more remarkable,” she explained.
When asked which artist she would appreciate to drink with, residing or dead, it was the same consume she chose: “I’d have a drink with David Bowie, and I’d have a BACARDÍ and Cola and check with him what he would want to have.”
Camila added: “To me, BACARDÍ is synonymous with the spirit of the Caribbean, and of program, good cocktails and a great social gathering. The campaign we worked on is in contrast to any venture I have performed prior to. I simply cannot wait for lovers to practical experience it.
“The BACARDÍ staff is thrilled to spouse with a single of the biggest stars of these days for our latest campaign,” said Roberto Ramirez Laverde, International SVP of BACARDĺ Rum. “Our shared Caribbean heritage and appreciate of songs are the driving forces guiding this multifaceted global collaboration. Camila Cabello’s electrifying electrical power matches perfectly with our brand name DNA, which has normally championed individuality and undertaking what moves you. This marketing campaign is only the start—we cannot wait around for the globe to see just how she embodies the spirit of BACARDĺ.”